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Outbound Links: Is Linking Out To Authority Sites Good For SEO?

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Many SEO practices have been considered as rank boosters. Most people are aware that internal links are one of the ways to rank higher and improve visibility. But what about outbound links? It is one of the link-building tactics that have the SEO community divided. Some believe it contributes to better rankings, while others emphasize that linking out to an authoritative website has nothing to do with SEO. Many search engine optimization services in Bahrain continue to include it in their link-building practices. But why? Let’s look at what outbound links are and whether they actually affect SEO and influence rankings.  What Are Outbound Links? Outbound links, also known as external links, direct visitors from the page where you have included the link on your website to the website you have linked to on the internet. External links send visitors to a completely different website, while inbound links take them to another page on the same website. It doesn’t matter if your website h...

Web Optimisation: Basics You Need To Know For Business Success

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  Website optimisation is a method implemented to improve the performance of your website to drive traffic and increase conversions to ultimately grow revenue by using tools, advanced strategies and experiments. Because the process is focused on improving site performance and driving traffic, it makes SEO one of the most crucial aspects required to optimise your website. Availing search engine optimisation services in Bahrain not only make your website get better rankings, but it also ranks web pages for specific keywords which are more likely to be a part of the customer's search query, enabling prospects to easily find your website. On-page optimisation is a critical aspect when it comes to providing a better user experience. It covers everything from a faster loading time to optimised, readable text, so that it compels visitors to take the desired action and convert prospects into leads. Optimising your website is more cost-effective than relying on advertisements for traffic, ...

Keyword Mapping: How To Ensure SEO Content Strategy Success?

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Keyword mapping is the process of selecting and assigning keywords you want to rank for along with their different variations by setting up a site structure to include specific pages where you can incorporate those keywords. It allows you to optimise each page to target the primary keyword and the variations for other pages on your site. Since it’s focused on structuring your website and its content logically, keyword mapping is the foundation of every on-page SEO strategy and a part of many SEO packages in Bahrain . Search engines look for ultra-specific quality content, and keyword mapping helps you create that. Here are the steps to implement a keyword mapping strategy. Find Relevant Keywords  To determine which relevant phrases you want to target, start with Google’s keyword search tools. You can get information about the phrase you input and also receive a list of related keywords to help you plan your keyword groupings. Ahrefs is another excellent tool for in-depth keyword re...

5 Major Reasons Why SEO Is Essential For Small Businesses

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If you’re a small business owner, most likely you don’t have the sizable budget required to run ads and rely on inorganic practices to keep up the steady stream of traffic. Many disregard search engine optimisation simply because it takes more time and consistent effort. However, there’s a lot to lose if you don’t optimise your site, and luckily, there are many affordable SEO packages in Bahrain that are more budget-friendly for small businesses. Let’s look at why SEO is essential for small businesses to invest in and how they can benefit from it. Better User Experience  Optimising your website for search engines can help to create a faster, smoother website for a better user experience. While SEO was previously focused primarily on search engines, the concept has changed to account for the user’s experience as well. A well-structured, uncluttered website that loads quickly with the right amount of graphics provides a better user experience, compelling visitors to stay on the site...

5 Foolproof Digital Marketing Techniques For Service-Based Business

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When service firms think of marketing strategies, they usually consider methods like sending messages directly to prospects. They aim to compel audiences to engage with the service offered. With digital marketing, service marketing strategies have evolved over the years. Customer behavior and expectations have changed. Today, you have a wide range of digital marketing solutions in the GCC region at your disposal. But which ones will be the best for you among all the strategies available? Website Today, your company’s website is one of the most critical assets. It’s more than just a digital billboard- it is at the center of a service firm’s online presence and a major contributor to brand visibility. Prospects search online to find marketing service providers, and most customer journeys begin with search engines. When a visitor lands on your website, information is carefully devised and offered to drive leads further down the funnel and bring qualified business to you. Nurturing leads t...

Google Search Console: Why Should SEO Agencies Be Using It?

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Google Search Console is a powerful tool that is used to elevate a site’s digital presence and organic traffic. Users can troubleshoot their page performance and analyze their performance to identify potential problems, track rankings, submit sitemaps and perform other actions to make their site SEO-friendly for search engines. If you are part of an SEO company in Bahrain that opts for alternative software, here’s why you should be using Google Search Console. View 100% of Keywords While popular SEO tools like Ahrefs and SEMrush only show about 30-40% of the keywords for any website, unlike Google, which displays all keywords. Without being able to see the complete picture of keyword rankings, SEO agencies can’t show the client all their efforts to help web pages rank for multiple keywords. Google tracks every keyword your client’s website ranks for, so not using Google’s Search Console might be a reason why your client may opt for an agency that does. Daily Updates Many search engine...

Top 5 SEO Scams And Cons You Need To Watch Out For

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When search engines first started, they were not as sophisticated as they are today. This allowed room for many to post worthless content just to feature at the top of the SERPs. As search engines evolved, they began to weed out those who implemented such tactics to discourage such toxic practices. These scams have existed for as long as SEO. If you are a website owner, you have probably already encountered some of them. Let’s take a look at some of the top SEO scams you need to look out for before hiring SEO services in Bahrain . DA-based Link Building/Guest Posting Such a scam takes place when a seller provides a link or a guest post on their “high DA” website, with claims of better site rankings. What really happens is that they obtain a link from another “high DA” website which would have usually increased your website’s Domain Authority, giving the false appearance of SEO progress. This doesn’t work because Google does not use Moz’s Domain Authority as a ranking factor. While ther...